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70% OF PEOPLE TRUST ONLINE RECOMMENDATIONS FROM UNKNOWN USERS

 

According to the Nielsen Global Online Consumer Survey, 70% of people trust recommendations from unknown users online and 71% of people read consumer reviews before making a purchase.

The numbers don’t lie: shoppers online trust the opinions of other shoppers like themselves. Second only to recommendations from people they know, opinions posted online are the information source most valued by consumers.

Conversations among previous and potential students happen whether we like it or not, so good marketing should encourage the right sort of conversations!

 

DRIVING LEADS USING YOUR STUDENTS’ OPINIONS

 

Today’s consumer is inundated with advertising. Advertising and marketing is so ubiquitous that it becomes more invisible. 75% of people don’t believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. In the end, customers want to have conversations, hear about what people like themselves have experienced.

 

SO, WHO CAN SPEAK FOR A BRAND AND HAVE A REAL IMPACT? YOUR STUDENTS, IN THEIR OWN WORDS.

 

Mylanguagetravel is providing this place to enable students to speak to each other and to share their experience.

 

IMPROVE SEARCH RANKINGS. DRIVE TRAFFIC. GET NEW CUSTOMERS.